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HCU Update also placed additional focus on sites' mobile usability, favoring those designed specifically to work effectively on smartphones and other devices on mobiles. In addition, it increased the number of websites which provide safe browsing experiences which is a sign of the internet's growing role in research, commerce and other activities which heavily rely on security of personal data for the users.

The September 20, 2023 Google HCU update expanded this concept through the inclusion of Experience in their definition of E-E-A-T. In the end, it became more difficult for companies to improve their ranking simply by adding existing articles or blog posts; though this approach might be effective prior to the HCU change, it was wasn't considered to be a valid method anymore.

What can you tell if you've been hit by HCU?
Google's Core Updates through 2023, and September's helpful Content Update brought a great deal of damage to many sites; even after a few months, some sites which were impacted are still not fully recovered from HCU.

Glenn Gabe found that only 22% of sites which he monitors had an increase by 20% or more in the time since HCU. While this could be an encouraging sign, it suggests that recovery won't come easily for those affected.

If your website is affected by HCU First step should be identifying all of the contributing factors as well as conducting an audit of your content to determine their impact.

Once you've created informative and in-depth blog articles, you can move on to more advanced techniques such as blocking spammy backlinks, eliminating affiliate links, adding social evidence (customer testimonials, or group photos), improving user experience and more.

However, if your SEO strategies aren't working to produce results, it may be worth seeking outside assistance. You should seek out an expert who has experience that is backed up by data and evidence to avoid wasting your time and money on methods that aren't working for your website A professional can help you avoid typical pitfalls that cost time and money.

How can I recover from HCU?
After Google's September 2023 HCU update, many websites have experienced dramatic decreases in traffic as well as rankings however, some are showing promising signs of regaining their status.

In the beginning, in order to begin recovering from HCU and HCU-related issues, a comprehensive assessment of the content on your site should be carried out. This involves reviewing each page on your site to identify any areas which might have been negatively impacted due to the HCU update. Then, you can offer suggestions for what you can do to correct any issues that are discovered.

Fixing duplicate content, eliminating low-quality backlinks, optimizing meta description and title tags as well as ensuring mobile-friendly websites have the correct coding on the right track are just some of the many tasks required for a site to function efficiently.

Make sure your website provides high-quality and unique contents if you would like Google to assess your website's authority and trustworthiness. This will also assist visitors who come back regularly.

Be aware that recovery from HCU can take a few weeks, or even months. so it's crucial to put an the right plan for improving your website.

Finding an experienced SEO expert to help implement these strategies can also prove extremely beneficial. Find someone who has proven results, reliable data and track record. Lastly, you should be open to trying different strategies until you find the one which best fits your particular industry and site.

Recovering from HCU
After a lot of effort and delays After a lot of effort and delay, some sites are starting to rebound from Google's HCU update in September 2023. However, it's important to be aware that SEO is a continuous game which requires dedication to delivering high-quality information that is geared towards improving users' experience.

Also, Google no longer considers the HCU a site-wide signal; however, pages will now be assessed individually in order to determine whether they are providing useful material or otherwise. Thus, even if you website has been negatively affected by the HCU, recovery strategies like content marketing still viable ways of recovering.

At its core, recovering the site from Google HCU means making sure that your content meets with E-E-A-T framework guidelines. Your website will be able to ensure that it offers something of value to visitors while also strengthening relationships between yourself and your target audience.

The process of recovering from HCU requires patience and persistence with your efforts to create content. Google continues to refine the algorithms they use, which could take time for sites to get back up and running. One method to ensure that this occurs rapidly is by consistently producing quality content that is in line with Google's guidelines and be flexible enough for future updates This way, your website remains valuable to audiences and remains in line to Google's algorithms.

Rodolfo Holyman