It is a feature of Google. Google Map packs is an upgraded search function that shows results from searches as maps, with listings for businesses, which are displayed above traditional organic blue-link results in Google. Finding a place in it isn't simple - its appearance depends on various factors - however you can follow the top practices to boost local SEO and increase the chances of appearing on it for relevant search terms.
Google uses a variety of criteria when deciding which businesses should appear in its Map pack, including reviews and claims on the listings, and how well-designed your website is, and how well-designed a business's Google Business Profile are, among others.
Being featured within the Map pack can increase the number of people who walk through your door, calls and overall growth of your company, it also gives your company the chance to grow its reputation and give it an edge over competitors who don't rank.
Be aware it is important to note that Map Pack is distinct from traditional SEO by using its own algorithm and optimizing strategies. To rank higher within it, improve all areas of the Google Business Profile (GBP) and seek out positive reviews from customers actively and create local landing pages using DataPins.
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Start optimizing your Google Business Profile (Google Business Profile) now to boost its chances of ranking within the Map pack! Your aim should be to improve the accuracy of your location information as well as high-quality images and written descriptions that detail your the services or products accurately and in depth. Also ensure all NAP (name address, address and number) information remains the same across platforms (this applies to your website as well as the social channels).
Backlinks are also an important role in how a company ranks on Google Maps packs as they play an essential role in generating outcomes over the long run. You can create them by focusing on local keywords using content that is targeted to local SEO keywords, and acquiring hyperlinks from other websites in the industry. Though this approach might take more time and resources initially, it usually yields the most long-lasting outcomes.
A quality website as well as Google Business Profile design also are crucial to how well businesses rank on the Map pack, so using Hike SEO software to keep track of the progress of your website and make any necessary adjustments. Being prominently featured in relevant search terms' Map packs will increase traffic, visibility and success for small-medium businesses and ultimately lead to a greater duration of operations and higher profits for the company the business.
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